DIGIDAY+ MEMBER EXCLUSIVES
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Marketing
Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.
B2B and DTC marketers find themselves on the zero-click search frontline
Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Future of TV
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
Media Buying
When should an agency go the ESOP route, and what are the risks?
Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.
Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.
Annual research reports
Podcasts
Research
Fresh research says nearly 9 in 10 top AI performers are burned out and eyeing a better workplace.
Fresh research says nearly 9 in 10 top AI performers are burned out and eyeing a better workplace.
In January, Cocokind hosted seven longtime customers in the Napa Valley for a trip designed to give them experiences traditionally only afforded to influencers. It hosted another customer trip in June.
In January, Cocokind hosted seven longtime customers in the Napa Valley for a trip designed to give them experiences traditionally only afforded to influencers. It hosted another customer trip in June.
The secondhand furniture market is booming, with B-to-B recommerce platform B-Stock reporting an 85% jump in units sold by furniture brands last year, and other companies like Ikea are growing their secondhand business.
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Member ExclusiveBrands Briefing: The state of fashion M&A in 2025
The secondhand furniture market is booming, with B-to-B recommerce platform B-Stock reporting an 85% jump in units sold by furniture brands last year, and other companies like Ikea are growing their secondhand business.