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Future of TV

Member Exclusive

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.

July 2, 2025

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YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

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Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

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How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

June 24, 2025
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Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

June 18, 2025
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Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

June 11, 2025
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Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

June 4, 2025
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Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business

May 28, 2025
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Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

May 21, 2025
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An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

May 20, 2025
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Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

May 19, 2025
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Future of TV Briefing: The 2025 upfront preview

May 14, 2025
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Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

May 7, 2025

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